
Welcome to
What Runs A Run
A Podcast
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Latest Podcast Episodes
Episode
Revolutionizing Endurance Events with Haku : Jackie Levi - Co-Founder & Chief Strategy Officer

In this Episode, Jaclyn Levi, Chief Strategy Officer and co-founder of Haku shares about Haku's unique technology platform designed specifically for endurance event organizers and nonprofits. Jackie shares the founding story of Haku, its evolution, the importance of CRM, the impact of AI on the industry, and the strategic partnerships that enhance the platform's offerings. Jaclyn shares insights on trends in the endurance space, the role of nonprofits, and the future direction of Haku as it continues to innovate and support its customers.
Tech in 26.2
Episode
How Miami Marathon Cofounder Frankie Ruiz Uses Technology to Elevate the Race Experience

Frankie Ruiz, cofounder of the Miami Marathon, discusses using technology to enhance the race for 25,000+ participants. He covers the event’s scaling, integration with LifeTime’s tools, innovations in runner experience, industry challenges, and shares personal aspirations beyond race organization
Tech in 26.2
Episode
Mastering Fundraising: Tips from Team Red Cross (TRC)

Join us as we dive into the world of fundraising with Team Red Cross. Discover key strategies and insights shared by experienced runners and fundraisers, as they reveal what it takes to successfully raise funds for a cause. From creative event ideas to leveraging social media, this episode is packed with practical tips to help you make a meaningful impact. Whether you're a seasoned marathoner or new to the fundraising scene, you'll find valuable advice to elevate your efforts. Tune in and get inspired to run for a cause!
Fundraising in 26.2
Episode
Troy Busot’s Journey: From Athlinks Founder to iLoomi Innovator and Entrepreneur

Troy Busot, Founder & CEO of Athlinks (a LifeTime Company), discusses the company's evolution, achieving product-market fit, revenue strategies, finding a buyer, selling to LifeTime Fitness, lessons from the acquisition, and launching iLoomi—his new expert biographer platform for celebrating life's magical moments
Tech in 26.2
Episode
Revolutionizing Running: How Technology Enhances the NYC Marathon Experience with Ted Metellus

In this "Tech in 26.2" episode, Ted Metellus discusses the New York City Marathon’s massive popularity, with 200,000 applicants reflecting running's global growth. He explains marathon entry routes, such as qualifying times, charity programs, and the "9+1" program for local participants, highlighting technology’s role in modern race management.
Tech in 26.2
Episode
Running Industry Trends 2025: Jay Holder on Race Growth, Data Insights & Community Building

Jay Holder of Running USA discusses industry support through research, education, and collaboration. The podcast highlights a post-pandemic surge in young runners, increasing event costs, and the importance of innovative race-day experiences. Despite financial pressures, the running community demonstrates resilience and adaptability, focusing on future growth and enhanced participant engagement.
Communities in 26.2
Episode
How MarathonFoto Uses Technology to Deliver Instant Race Day Photos and Enhance Marathon Experiences

Brad Kroll and Conor Gay of MarathonFoto, discusses race photography’s evolution, MarathonFoto’s workflow, technological advances enabling instant photo delivery, the possibility of automated photography, and how race photos can help identify unauthorized participants. Tune in for key highlights!
Tech in 26.2
Episode
Revolutionizing Race Bibs: RunVirt Founder Tyler McGraw's Journey

In this episode, Tyler McGraw, founder of RunVirt, discusses the intricacies of race bib production, the impact of COVID-19 on the running industry, and the innovative approaches Runvert is taking towards sustainability and efficiency in bib manufacturing. Tyler shares his personal journey into the running industry, the evolution of race bibs, and the future vision for RunVirt as a leader in participant identification. Key takeaways:
Tyler McGraw's journey into the running industry began with a focus on manufacturing, not running.
COVID-19 significantly impacted the running industry, leading to a temporary shift away from it for Tyler.
RunVirt aims to innovate the race bib industry by focusing solely on bib production.
The landscape of the bib industry has changed, with major players exiting the market post-COVID.
Race bibs serve multiple functions beyond identification, including timing and logistical support.
RunVirt is reducing manufacturing steps to increase efficiency and sustainability.
Sustainability is a core pillar for RunVirt, with initiatives to replace Tyvek with more eco-friendly materials.
Creativity in bib design is essential for enhancing participant experience and engagement.
RunVirt is exploring new technologies to allow for on-site printing of custom bibs.
The future of RunVirt includes continuous improvement and innovation in bib production processes.
Tech in 26.2
Episode
How Devon Cohen, a Physician Qualified for Boston: Training Hacks, Marathon Majors & 50-State Running Quest

Devon Cohen shares her race day insights from the 2025 Boston Marathon, highlighting the vibrant crowd support and smooth event logistics that made her experience memorable. Originating from Massachusetts but residing in Ohio, Devon details her strategic training in snowy conditions, emphasizing hill simulations and the importance of transitioning between uphill and downhill running. She discusses her gradual path to qualifying for Boston, including participation in global marathons like Tokyo, and how running became a stress-relieving outlet during her medical residency and the pandemic.
The conversation touches on Devon’s support network, gear preferences—including her reliance on Coros watches and Saucony/Brooks shoes—and her nutrition choice of UCan gels for race day. Devon’s passion for running extends to chasing all six marathon majors, racing in all 50 states, and fostering community bonds among runners and colleagues. The episode concludes with Devon reflecting on running as an integral lifestyle and her upcoming races in Berlin and New York, aiming to complete her six-star journey in 2025
Boston 26.2
Episode
Pioneering Charity Running: Dave's Journey & the Evolution of Endurance Sports Fundraising

Running legend Dave McGillivray, Boston Marathon race director since 1988, pioneered charity running with his 1978 cross-country run. His efforts helped shape charity partnerships at major races, raising billions for causes. McGillivray’s work continues to highlight the impact of combining endurance sports with philanthropy.
Fundraising in 26.2
Episode
How RunSignUp Revolutionizes Endurance Events with Technology, Trust, and Community

Bob Bickel discussed founding RunSignUp, crediting CTO Steven Sigurd for the company’s success. The team emphasized customer trust, efficiency, and expansion into new markets. Key topics included endurance event trends, business models focused on runners, the evolution of technology, virtual races, community, and accountability in the running industry
Tech in 26.2

A LITTLE BIT
ABOUT THE
HOST
Welcome everyone!! I started my running journey with a local Turkey Trot in 2013 and never looked back since then. Like many of you, I transitioned from 5K to half marathon to marathons and found this wonderful running community. I personally draw a lot of joy and inspiration from running which have positively impacted a lot of aspects of my personal and professional life. I started this podcast in the fall of 2023 to pursue my curiosity to learn more about the ecosystem of runners, communities and organizers . I plan to bring you my learnings through the conversations on this podcast and potentially solve for some of frictions I see along the way. I am looking to connect and collaborate with folks supporting this ecosystem and passionate about running & endurance sports in general.