
Welcome to
What Runs A Run
A Podcast
Discover Our
Latest Podcast Episodes
Episode
How Tigertech’s RunRedeem Rewards Runners: Interview with CEO Johan Tigér on Endurance Sports Tech & AI Trends

Johan Tigér, CEO of Tigertech, discusses founding his company during the pandemic and its focus on digitizing endurance sports. Highlights include Tigertech’s RunRedeem for New Balance, creating engaging participant experiences, scaling as a services company, and exploring AI trends in endurance technology
Tech in 26.2
Episode
How Rosterfy Revolutionizes Volunteer Management for Major Events: Insights from Cofounder Shannan Gove

Shannan Gove, cofounder of Rosterfy, discusses building a global volunteer management platform. He shares how Rosterfy supports mass events like the FIFA World Cup, addresses volunteer retention, integrates with other systems, and explores trends in volunteerism and the impact of AI
Tech in 26.2
Episode
Troy Busot’s Journey: From Athlinks Founder to iLoomi Innovator and Entrepreneur

Troy Busot, Founder & CEO of Athlinks (a LifeTime Company), discusses the company's evolution, achieving product-market fit, revenue strategies, finding a buyer, selling to LifeTime Fitness, lessons from the acquisition, and launching iLoomi—his new expert biographer platform for celebrating life's magical moments
Tech in 26.2
Episode
Inside the Start Line: How Crowd Science Shapes Race Experience - chat with Marcel Altenburg

Marcel Altenburg discusses how crowd science optimizes marathon logistics, improving runner experiences through better start times, corral placements, and resource allocation. Predictive algorithms help organizers manage race flow, maximize capacity, and respond to real-time challenges, ensuring safety and efficiency for all participants. These principles also benefit other large-scale events.
Tech in 26.2
Episode
Innovative Timing System Founder Kurt Hansen Reveals Big Cat-Inspired Branding, 32 Patents & Race Timing Industry Future

Kurt Hansen recounts founding Innovative Timing System, inspired by his passion for rescuing big cats, leading to unique race timing product names. Frustrated by industry stagnation, he drove innovation with 32 patents and global expansion to 700 offices. Kurt also shares insights on the future of the race timing industry
Tech in 26.2
Episode
How SweatWorks Founder Mohammed Iqbal Revolutionizes Digital Fitness, Wearables & AI Innovation

Mohammed Iqbal, founder & CEO of SweatWorks, discusses building a global digital health agency, working with major fitness brands, and overcoming early challenges. Key topics include launching SweatWorks, landing Nike, trends in fitness tech, wearables, AI, and the mission of “wellness for all.”
Tech in 26.2
Episode
Running Legend Dave McGillivray on Technology, Race Innovation & Over 160,000 Miles Run | Tech in 26.2 Podcast

Running legend Dave McGillivray discusses his legendary running feats, race direction, and philanthropy. He shares insights on technology’s role in modern races, scaling events, Covid’s impact, climate challenges, and his motivation after running over 160,000 miles and directing iconic marathons
Tech in 26.2
Episode
Revolutionizing Running: How Technology Enhances the NYC Marathon Experience with Ted Metellus

In this "Tech in 26.2" episode, Ted Metellus discusses the New York City Marathon’s massive popularity, with 200,000 applicants reflecting running's global growth. He explains marathon entry routes, such as qualifying times, charity programs, and the "9+1" program for local participants, highlighting technology’s role in modern race management.
Tech in 26.2
Episode
How MarathonFoto Uses Technology to Deliver Instant Race Day Photos and Enhance Marathon Experiences

Brad Kroll and Conor Gay of MarathonFoto, discusses race photography’s evolution, MarathonFoto’s workflow, technological advances enabling instant photo delivery, the possibility of automated photography, and how race photos can help identify unauthorized participants. Tune in for key highlights!
Tech in 26.2
Episode
Pivoting to SaaS: Gerry Perez on SMS Marketing, AI, and Event Success in Endurance Sports

Gerry Perez, CEO of RUNGP, shares how he pivoted from digital marketing to SaaS, highlights the endurance event marketing landscape, explains why SMS is the top ROI channel for organizers, discusses AI’s role in events, and explores compliance and the SWAS model
Tech in 26.2
Episode
TrainingPeaks Co-Founder Dirk Friel on Coaching, AI, and Endurance Sports Trends

Dirk Friel, Co-Founder of TrainingPeaks, discusses the platform’s origin with his father Joe Friel, its role in enabling deliberate practice and growth for athletes and coaches, top trends in endurance sports, the scaling of coaching businesses, and the future of AI-powered coaching
Tech in 26.2
Episode
Wearable Tech Insights for Endurance Sports: Tom Fowler on Reviving Businesses, Industry Trends & Founder Advice

Tom Fowler, entrepreneur and ex-President of Polar North America, known for revitalizing endurance sports businesses. He shares expertise on wearable technology’s evolution, selecting wearables for athletes, direct-to-consumer strategies, data privacy, health center transformations, and advice for founders overcoming financial constraints, drawing from his business and athletic experience
Tech in 26.2

A LITTLE BIT
ABOUT THE
HOST
Welcome everyone!! I started my running journey with a local Turkey Trot in 2013 and never looked back since then. Like many of you, I transitioned from 5K to half marathon to marathons and found this wonderful running community. I personally draw a lot of joy and inspiration from running which have positively impacted a lot of aspects of my personal and professional life. I started this podcast in the fall of 2023 to pursue my curiosity to learn more about the ecosystem of runners, communities and organizers . I plan to bring you my learnings through the conversations on this podcast and potentially solve for some of frictions I see along the way. I am looking to connect and collaborate with folks supporting this ecosystem and passionate about running & endurance sports in general.